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| Social Malaise Cracking The Code To Social Media |
G'day everyone. (Yes, Socia is decidedly Australian) I've been slogging about the internet trying to find the best ways to use social media. I've been a bit shirty at times but once I sort out the info and digest it a bit, I'm ripper. So hang on a tick and she'll be right in no time. (Well, that was fun, but way too much work.) You can continue with the accent, if you like. Today we are talking Facebook or is it The Facebook!
1. Timeline Gives Me The Shakes
Like anything new, this new timeline thing has some pining for the old days. Not gonna happen. So buck up and figure out how to use it to your benefit. Let me put it this way. Things are a changin'. No, they're always changin'. You either get on, move forward or you're gonna be left behind.
The timeline is really great for business and marketing because it gives you a an opportunity to tell your story. What do you want people to think of when they hear your name, see your books name or company logo? If you haven't figured that one out, you might as well stop reading. There are lots of great sources out there for building your brand. I particularly found The Right-Brain Business Plan by Jennifer Lee because it's written for random, creative thinkers like me.
2. Now Here This: Don't Put Your Eggs In One Basket
Your website should be your hub. The one place where your content is created, shared and then pushed out to the social networks. Why? Because when Facebook, Twitter or anyone makes those changes, and they inevitably will, your main avenue for content will remain steady. So as I share some resources and tips on Facebook, don't feel pressured to throw yourself into Facebook at the expense of your website.
3. Do I Need A Fan Page,Too?
Now that Facebook is public it's easier to get friends. If you already have a large readership and several books than having a book page, author page, etc. might make sense. When you're just starting out either independently publishing or debuting your first book, you are trying to build and it might be more productive to stick to one page, for a while at least. People don't want to be getting duplicate posts when you post the same content from each sight. If you choose to have a fan page be sure that you have specific content for that page. They are easy to set up so we won't cover that here.
4. The Cover Photo
Think of this as your store front. It's the first impression that someone is going to have when they land on your sight. Just like the front display window it should change periodically. Take a peek at some of these great covers.
