All You Need To Know About Twitter You Learned In Kindergarten

Socia's been lurking on Twitter

Socia is here again with a very important message about building relationships on Twitter. And believe it or not she says we already have the tools! 


Everything you need to know about building relationships on Twitter, you learned in kindergarten. I'm sure most of you have heard the Robert Fulghum poem, if not you can find it here. 


No way, you say? Twitter didn't exist when I was in kindergarten. True. But the concepts you need to employ, for a successful Twitter experience, were. There are actually 18, we will cover 9 today and another 9 next Tuesday.


But, first.


Know your niche. Find your niche. How interested in the latest recipe for fish tacos would a group of people be that are discussing which quarterback just got traded? Not so much. We will be talking more about this in later posts. 

1. Share Everything: The first thing a child wants to do when he learns something interesting is to share it with someone else. They aren't worried about keeping the knowledge to themselves. The Retweet on Twitter is where we can share things we learn, enjoy and are entertained by. If you like it, retweet it!


2. Play Fair:  Don't hide behind a mask on your profile. Twitter isn't like chat. Use the name you want people to identify with you. And always use a real picture, not your book cover or company logo. People can't connect with a cartoon avatar or book cover. If you're serious about building relationships you have to be willing to put your face out there. 

3. Don't hit people: Your tooling along the Twitter feed and all of a sudden a tweet all in CAPS JUMPS OUT. Ouch! It's like having your mother yell at you. Or how about when someone uses 40 or their 140 characters for exclamation points!!!!!!!!! Again, ouch. No one likes to be hit over the head with anything, even if it is a good idea. 


4. Put Things Back Where You Found Them: A common complaint of newbies to Twitter is how confusing watching the feed can be. How can anyone have any meaningful conversations? There are some great tools to help you do just that. One of my first discoveries was Tweetdeck which helped me organize columns so I could watch conversations about particular subjects. Twitter also has lists that allow you to organize the people you’re following into groups. For example: You can have a group that consists of all the writers you follow. The benefit? Time Management. [Check out Kim Garst's article]


5. Clean Up Your Own Mess:  Take a good long look at all the tweets you have made as a whole. What kind of picture have you created about yourself? If you don't like what you see, perhaps you need to evaluate why your tweeting and what your goal is. What about your profile, does it tell people who you are and why you do what you do? It is important to tell your readers why they should care. Fix that fast!

6. Don't Take Things That Aren't Yours:  If you're going to quote someone or copy a passage from a blog or article, make sure you attribute where you got it. Offer the link to your followers so they can find the source. It's just bad manners and unprofessional to highjack someones idea and present it as your own. 


7. Say Your Sorry When You Hurt Somebody: Inevitably, someone may disagree with one of your tweets or even be hurt by it. Don't just ignore these great opportunities to engage in a dialogue. Respond in a positive manner and encourage the conversation. Some of my best clients when I was in sales were the ones that started off on the wrong foot. Why? Because I went out of my way to understand their point of view. This is when your ego needs to be checked at the door. Be open, willing to ask questions and most of all learn.


8.Wash Your Hands Before You Eat:  Never send a tweet without reviewing it first. Now, all of us make boo-boos every once in a while and a few can be forgiven. Carelessly typed tweets are a quick way to lose followers either because they're irritated or don't know what your saying. Clean up those tweets make them as concise and clear as possible. Use punctuation. Tweeting isn't texting. It's micro-blogging and the idea is to get your idea through to as many people as possible. 

9. Flush: Listen carefully... You don't have to follow everybody that follows you. Don't waste time following someone you wouldn't be interested in having coffee with. There are three reasons to follow someone: 1. You can learn something. 2. The reason they are tweeting resonates with you. 3. You are interested or entertained by their content. 


Wow! Those were some great ideas Socia. We look forward to the other nine concepts on next Tuesday. 
Please feel free to ask Socia any questions you have and she will answer them on the last Tuesday of the month for the Social Media QA session. 


In the meantime, here are some additional links that Socia Malaise found helpful:


Twitter Profile Mistakes That Writers Should Avoid
How To Embed Tweets In Your Blog
Building The Best Twitter Lists
How To Build Relationships On Twitter
Twitter For Authors

Twitter: It's Not About The Numbers

Cracking The Code To Social Media

One Click At A Time

Socia Malaise is here again to share what she's found while lurking around social media for the last couple months. Today I'm getting some answers about Twitter.

Me: Thanks for stopping by. The other day we talked about finding the social media that works best for you. What do you mean?

Socia: There are numerous mediums that artists can use to express their creativity. Authors need to do the same thing when it comes to social media. People can make suggestions but in the end each person has to find what works best for them.

Me: That's overwhelming. I don't have time to learn and try all of them. What do you suggest? 

Socia: That's where a plan, a business plan can play a huge role in making the best choices. One of the most important parts of a business/marketing plan is to learn where your audience hangs out and what they are talking about. Once you know that you can narrow things down quite a bit.

Me: Okay, but that's a whole other ball of wax.(I'm kind of a artsy-fartsy type so I used The Right Brain Business Plan by Jennifer Lee and loved it.) Lets assume that my readers have a business plan and know who their audience is. Let's start with Twitter. What is it and how does it work?

Socia: The most common explanation as to what Twitter says that it is a micro-blogging site where people can answer the question: What are you doing now? I think that definition doesn't necessarily describe what Twitter has evolved into. Twitter has become one of the quickest ways to get news and information out to large amounts of people.

Me: So many of the tweets I see are about what someone had for breakfast or where to buy a product. Sometimes there's a funny joke or a quote I like. I just don't see the value. 

Smashing Magazine

Socia: That's why it's really important to manage your Twitter involvement effectively. Again, you have to have a plan and it can't just be about getting followers. 


Me: Does the number of followers you have matter? 


Socia: Only if you see that translating into increased hits on your blog or website and ultimately your sales. What really matters is who's following you. Having thousands of followers that have no interest in what you do looks good, but what does it mean? Are they actively seeking out your tweets? Think more about cultivating followers than growing them.


Me: Tell us some things to help us the difference.


Socia: I found a great list on Twitip ,one of the most useful sites about Twitter that I've found. Lots of resources and ideas. Here is a list of what you have to gain by participating on Twitter. 

• 1. Build a network of contacts within your industry that you never had access to or knew about before, not just locally, but globally. 
• 2. Share your knowledge and expertise on a global basis.
• 3. Discover new opinions and thoughts from like minded people in your industry, locally and globally.
• 4. Great way to engage with future clients, the Twitter community are a very approachable bunch.
• 5. Great way to engage with current clients.
• 6. Build your company reputation through constant engagement and quality content.
• 7. Build your personal reputation as a thought leader and industry specialist.
• 8. When it’s organized, great way to meet your network through Tweet-ups and like minded events, building your personal contacts and forging friendships.
• 9. Your Network will bend over backwards to help you with things that you never would have expected. Trust me, it’s true.
• 10. Listen, watch and learn. You don’t have to contribute 24/7, there is great learning to be had just by watching your feed sometimes.
• 11. It’s FUN!

Me: These are great. Were out of time but could you come back next week and give us some more details.


Socia: Of course, I'd love to! For now, just think of Twitter as micro-blogging in 140 words. 


Join us next Tuesday for Socia's Steps To Twitter Success!